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Sozodont Advertising Fan – late 19th/early 20th century
Sozodont Advertising Fan – late 19th/early 20th century

Sozodont Advertising Fan – late 19th/early 20th century

$ 13.13

Availability: 100 in stock
  • Type of Advertising: Hand-held fan
  • Country/Region of Manufacture: United States
  • All returns accepted: ReturnsNotAccepted
  • Condition: This item is in very good condition. It is more than 110 years old and may be as old as 130 years. The white border around the green background has tanned over the decades; this is more visible on the back side of the fan.
  • Modified Item: No
  • Color: Multi-color
  • Date of Creation: late 19th century/early 20th century
  • Brand: Sozodont

    Description

    This is a pasteboard fan with a wooden handle made to advertise SOZODONT “The National Dentrifrice.”
    It measures approximately 12" x 8" inches.
    Sozodont was a popular brand of oral hygiene product from the mid-19th century to the early 20th century.
    Created in 1859 by druggist Roswell van Buskirk (1824-1902) of New Jersey, its name was derived from the Greek
    sozo
    , meaning "to save," and
    dontia
    , meaning "teeth." Sozodont was later manufactured by the firm Hall & Ruckel of New York and London. Known as Van Buskirk's Fragrant Sozodont, or Van Buskirk's Fragrant and Antiseptic Sozodont, the product was dispensed from a glass bottle through a metal sprinkler and, as illustrated advertisements show, could be applied to the teeth using a toothbrush. The product made strong use of advertising as a marketing tool and by the late 19th century was an established household word.